Verican adds over a dozen new newspaper customers in US, UK and Australia expanding its Email Edition and Classifieds offerings as part of the One-Stop Advertising Solution.

San Francisco, CA (August 4, 2009) – Verican, today, announced that it acquired over a dozen new customers worldwide during its Q2 quarter that ended in June 30, 2009. Verican’s One-Stop Advertising Solution helps newspapers obtain new revenue from non-traditional revenue sources for newspapers such as Yellow Pages, Direct Mail, and Internet. We experienced growth worldwide with local publications in UK & Ireland and Australia, like the Clyde Bank Post, Greenock Telegraph, Ayrshire Weekly Press, and BSE (Australia). Classifieds Order Entry was selected by most customers outside the US, showing strong growth potential for a full self-service order entry Classifieds solution that makes it easier for newspapers to accept classifieds orders 24 hours a day and increases the ‘average order price’.

Email Edition, an emailed version of the newspaper, showed faster adoption among publications and groups in the US. Email Edition, as a way to maintain users informed of the community; send advertising to readers directly and bring traffic back to the newspaper website.

“Despite the weak advertising environment, Verican products and One-Stop Advertising Solution have shown its ability to help newspapers with good newspaper-branded products that attract users attention. It is exciting to see customers signing up for our unique Email Edition to increase advertising opportunities and drive traffic to their websites.” said Eric Buskirk, President and Founder of Verican, Inc.

One-Stop Advertising Solution by Verican helps newspapers make profit from Internet opportunities leveraging the publication’s brand. Local advertisers recognize the brand of the local newspaper and in the Internet; newspapers can provide services to take market share away from traditional advertising mediums like Yellow Pages, Direct Mail and Magazines.

ABOUT VERICAN

About Verican Verican is a leading provider of network and advertising solutions to the newspaper industry. The Verican Network is built on a scalable “software as a service” (SaaS) business model, enabling newspapers to maximize the value of their online content with a series of integrated products including Email Edition, Internet Yellow Pages, Classifieds Order Entry, Network Classifieds, Recruitment and Community Personals.