Upcoming Webinars
Webinar: Verican’s "Newspaper in a Box". Complete Internet and mobile solution for newspapers
Presenting: Verican’s "Newspaper in a Box". For as little as about $1000 per month (which includes 20 hours of production/design) your newspaper can have a web and mobile presence that is similar, and possibly better, than many of the world’s largest newspapers. Quickly generate more advertising revenue for little extra cost.
Choose one product or the complete newspaper solution:
- Print conversion/design production including Flash and spec ad development
- CMS (website with ad server & analytics - including working with third-party website vendors)
- Internet yellow pages/business directory
- Internet classifieds (with photo ads)
- Email newsletter
- iPhone application (new for 2009)
- Customer relationship/sales management system
- 24-hour support (Monday-Friday)
Agenda (45 minutes plus Q&A):
- 5 Ps of Marketing:
- Product overview: Internet classifieds, mobile/iPhone, Internet yellow pages/business directory, etc.
- Promotion (print & non-print) such as self-promotion and building a media/sales kit
- Pricing model – packaging print & non-print, including how newspapers have successfully implemented a 10-20% price increase with the rollout of their new product suite
- Positioning your new products relative to print and to your competition
- People (most important) hands-on sales strategies including separating inside and outside sales following the highly successful yellow pages sales model of quickly capturing a large number of advertisers starting with a modest advertising spend ($2-5k per advertiser per year)
ALSO: Sneak preview of "Printing <Digital> Money: An M.B.A. for newspaper executives". This is the first comprehensive textbook/guide of the business side of running a print + Internet + mobile newspaper. Textbook first draft due in February
At the end of this presentation, you will have an overview of how the 400 year-old print newspaper industry can thrive by integrating print & non-print. Revenue and profit growth is possible without abandoning print or your current sales team.
Presented by Eric Buskirk, president and founder. He also started www.np2015.org, an entity established to help newspapers identify and work toward the business model of the newspaper for the year 2015.
Verican (established 2001) is trusted for Internet, mobile and email advertising solutions by more than 250 print newspapers in five countries.
Please join us for the above webinar
Click on the desired time to register.
Thrusday, January 21, 2010
Duration (45 minutes+Q&A) :
Friday, January 22, 2010
Duration (45 minutes+Q&A) :
If you can not attend during during this or if you have any questions, please call 1-800-888-0470 or +44 (20) 7979-7129.
Unable to attend the above times?
We can arrange to hold a private webinar conference session for you and your colleagues at a time that works for you.