Verican’s Business Directory / IYP (Internet Yellow Pages) is a local business directory designed for local newspapers to attract new revenue from local advertisers and will generate high levels of renewals.

An immediate use for the Business Directory is to upload / update all current print advertisers into the online directory and give them additional exposure on the website and mobile. This provides the advertiser additional value and exposure from advertising with the local newspaper.

Each year local advertisers pour roughly $15 billion* into print yellow pages to reach customers. Because of the shift of preference toward the Internet much of these advertising dollars are wasted since most of these heavy yellow books end up forgotten, thrown away or used for little more than to support that wobbly side of the couch.

This presents an opportunity for newspapers. As a trusted brand in the community and a daily source of information, newspapers can capture this lost value. In a 100,000 person community approximately $5 million is spent annually in advertising for print yellow pages and $22 million in direct mail / coupons. Now, it’s all up for grabs. Newspapers can win this business by leveraging their brand and relationships with businesses and readers in their community, and Verican’s IYP enables this opportunity.

*Source: Lehman Brothers 2008

Benefits

• Provides local businesses an opportunity to offer local coupons and advertising
• Grabs a share of market from the yellow pages book (huge revenue potential)
• Extends relationships with advertisers and readers
• Increases traffic and viewer loyalty.
• Makes your newspaper brand the local business directory of your community

Features

• Comprehensive local business directory to host restaurant menus, coupons, and more
• Photo and video content gives businesses the opportunity to further promote themselves
• Customized banner ad spaces
• Thousands of upsell opportunities
• Can be integrated with Email Edition and Classifieds Order Entry to enable ad cross-sells

Want to learn more? Schedule a demo today.