Papers try to bridge print, Web revenue gap

By Marcelo Duran / Associate Editor

Newspapers & Technology

This time, it’s serious. In a bid to attract meaningful online revenues, newspapers are going back to the drawing board…. The Odessa (Texas) American has grown click-throughs on its Web site by 65 percent after rolling out e-mail software from Verican. The newspaper is using …

Odessa American Newspaper Expands Internet Advertising Products

PRLog.org

By PRLog (Press Release)

The Odessa American, a 27,000-circulation daily newspaper serving west Texas, has discovered a new way to distribute its content and advertising to its readership. An Email Edition sent twice a day: once in the morning, and once in the evening …

Publishers warming to e-mail distribution services

Newspapers & Technology

By Marcelo Duran / Associate Editor

Company prepares e-mail editions of newspapers that can be sent to registered subscribers …

Classified ad networks promote data sharing among newspapers

Newspapers & Technology

By Hays Goodman / Associate Editor

A group of California newspapers teamed up to combine their classified ad sales efforts in a bid to compete with eBay and Craigslist …

Advertising master: China to rule e-commerce

China Daily

By Ted Fackler