In the News
Papers try to bridge print, Web revenue gap
By Marcelo Duran / Associate Editor
Newspapers & Technology
This time, it’s serious. In a bid to attract meaningful online revenues, newspapers are going back to the drawing board…. The Odessa (Texas) American has grown click-throughs on its Web site by 65 percent after rolling out e-mail software from Verican. The newspaper is using …
Odessa American Newspaper Expands Internet Advertising Products
PRLog.org
By PRLog (Press Release)
The Odessa American, a 27,000-circulation daily newspaper serving west Texas, has discovered a new way to distribute its content and advertising to its readership. An Email Edition sent twice a day: once in the morning, and once in the evening …
Publishers warming to e-mail distribution services
Newspapers & Technology
By Marcelo Duran / Associate Editor
Company prepares e-mail editions of newspapers that can be sent to registered subscribers …
Classified ad networks promote data sharing among newspapers
Newspapers & Technology
By Hays Goodman / Associate Editor
A group of California newspapers teamed up to combine their classified ad sales efforts in a bid to compete with eBay and Craigslist …
Advertising master: China to rule e-commerce
China Daily
By Ted Fackler


