A 9,000-circulation bi-weekly independent publication out of Sonoma, California.

The Sonoma Index-Tribune uses its Email Newsletter as an exclusive advertising platform that is distinct from its print or website products. Its Email Newsletter space is sold to local advertisers as coupons.

Sales Representatives work with local businesses to develop special offers exclusively for Email Newsletter readers. Since the Email Newsletter has become a source for local coupons, its readership has grown by almost 2.5% a month, and advertisers’ ads have performed well with high click-throughs. The advertisers themselves report that coupon redemption is high, and that their Email Newsletter advertisements are effective in bringing new business.

Its Email Newsletter advertising platform has also enabled the paper to expand its market of local advertisers. Sales Reps target businesses that traditionally use direct mail coupons as their main advertising channel, and don’t usually buy advertising in the local newspaper.

The Sonoma Index-Tribune also uses these Verican products:

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• Classifieds Network/Hosting