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Textbook for Newspapers

 

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Printing <Digital Money> Newspapers: Profiting from the convergence of web, email, mobile and print

by Eric Buskirk, President & Founder, Verican, Inc.

Through March 21, 2010, a draft version of this 175-page guide is available FREE by clicking below.

Purchase a printed copy of the same draft version for $30 (discounted from $100) at Amazon.

See our website for a list of related webinars and workshops.

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Part I - Discovering New Horizons
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  • Chapter 1 - Introduction
  • Chapter 2 - Death Spiral
  • Chapter 3 - Problem/Opportunity
Part II - Integrating New With Old Media
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  • Chapter 4 - Products
  • Chapter 5 - Place (Advertising Market)
  • Chapter 6 - Pricing
  • Chapter 7 - Promotion
Part III - Action
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  • Chapter 8 - Selling
Part IV - Managing For Success
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  • Chapter 9 - Competition
  • Chapter 10 - Advertising Inventory
  • Chapter 11 - Financials
  • Chapter 12 - Valuation/Exit Strategy
  • Chapter 13 - Summary And Getting Started
 

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